Managing Your Intellectual Property Assets

We now live in a world in which intellectual property is very important,
accounting for a large portion of the value provided by many companies.
Unfortunately most managers and entrepreneurs do not understand how
to manage their companies’ intellectual property. This book looks at why
patents, trade secrets, trademarks, and copyrights are important; what
they do; and how to use them to generate competitive advantage and
profi t for your company.