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Market Entry and Operational Decision Making in East-West Business Relationships

By Jorma Larimo
eBook
$110.99
By Jorma Larimo
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Understand the dynamics of East-West relationships in business to make better decisions

The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Wester...

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