Market Entry and Operational Decision Making in East-West Business Relationships

Market Entry and Operational Decision Making in East-West Business Relationships

by Jorma Larimo

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Product Details

ISBN-13: 9781136456879
Publisher: Taylor & Francis
Publication date: 04/03/2013
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 306
File size: 3 MB

Table of Contents

  • Foreword
  • Introduction
  • The Emergence and Success Factors of Fast Internationalizers: Four Cases from Estonia (Tiia Vissak)
  • First Mover Advantages in Central and Eastern Europe: A Comparative Analysis of Performance Measures (Kristian Jakobsen)
  • Internationalization of Biggest Finnish and Swedish Retailers in the Baltic States and Russia (Jorma Larimo and Ari Huuhka)
  • Trade and Market Liberalization in Eastern Europe: The Effects on the FDI Location Decisions of Italian Firms (Antonio Majocchi and Roger Strange)
  • In-Store Shopping Behavior: A Cross-Cultural Comparison in Italy, France, and Poland (Donata Vianelli, Christian Dianoux, Tomasz Domanski, and Jean-Luc Hermann)
  • Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies (Arnold Schuh)
  • The Interconnections of Regional and Domestic Cluster Development Processes: Using the Example of Estonian Wood and Forest Industries (Tonu Roolaht)
  • Local Heroes, Regional Champions or Global Mandates? Empirical Evidence on the Dynamics of German MNC Subsidiary Roles in Central Europe (Stefan Eckert and Frank Rossmeissl)
  • The Impact of the Change from Partial to Full Foreign Ownership on the Internationalization of Foreign Subsidiaries: Four Estonian Cases (Tiia Vissak)
  • The Role of Cooperation and Innovation in Reducing the Likelihood of Export Withdrawals: The Case of Estonian Wood Sector (Ele Reiljan)
  • Index
  • Reference Notes Included

What People are Saying About This

George Tesar

A VERY IMPORTANT AND TIMELY PUBLICATION PRESENTED FROM THE EUROPEAN PERSPECTIVE. The individual contributors present unique perspectives and provide frameworks that may potentially lead to a comprehensive theoretical foundation for additional studies concerning entry and operational decisions in East-West business relationships. The exploratory nature of the collection of articles presented in this publication should stimulate many future discussions concerning this topic. . . . The contributions . . . cover a broad span of issues and concerns related to entry and operational decisions in East-West business relationships. The discussion focusing on regionalization decisions should be particularly interesting to many researchers. At the same time, the broader internationalization research included in this publication contributes to and supplements the existing body of literature on internationalization. (George Tesar, PhD, MBA, BSME; Professor of Marketing and International Business Emeritus, Umeå School of Business, Umeå University, Umeå, Sweden; Professor of Marketing Emeritus, University of Wisconsin-Whitewater)

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