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Market Research and Analysis: Methods, Design, and Data

By Marcus Goncalves PhD
eBook
$79.99
By Marcus Goncalves PhD
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Market Research and Analysis: Methods, Design, and Data provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. It is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test results for statistical significance. Readers will a...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous