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Marketing 6.0: el futuro es inmersivo

By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
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By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
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#Marketing6 La nueva revolución del Marketing. Crea experiencias que cautiven al cliente, fusionando lo físico y digital en un universo interactivo e inmersivo.

Marketing 6.0 rompe los límites convencionales al introducirnos en el excitante mundo del metamarketing, donde la realidad física y digital se entrelazan en una experiencia sin precedentes para el cliente.

En esta obra revolucionaria, Kotler, Kartajaya y Setiawan te guían en los diferentes usos de las tecnologías de vanguardia que l...

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