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Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 2

By José Luís Reis (Editor), José Cascalho (Editor), Marc K. Peter (Editor), Luís Paulo Reis (Editor), Maria Teresa Tiago (Editor)
eBook
$289.00
By José Luís Reis (Editor), José Cascalho (Editor), Marc K. Peter (Editor), Luís Paulo Reis (Editor), Maria Teresa Tiago (Editor)
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce,...

Categories

Science & TechnologyComputersEngineeringTechnologyRobotics & Artificial IntelligenceArtificial Intelligence (AI)Artificial Intelligence - General