Marketing at Velocity: B2B Brand Building, Momentum and Category Leadership

Build category leadership by combining community momentum, AI-enabled strategy and faster brand decision-making.

Marketing at Velocity is a strategic implementation guide for senior marketing leaders who want to build brands that compound value, strengthen market position and keep earning relevance in fast-moving categories.
Written by brand and marketing strategist Arnt Eriksen, who brings over 30 years of experience, this book connects proven brand-building principles with the systems shapi...