Marketing at Velocity: B2B Brand Building, Momentum and Category Leadership
By Arnt Eriksen
Paperback
$42.99
By Arnt Eriksen
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What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed.
Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next d...
Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next d...






















