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Marketing Channel Strategy: An Omni-Channel Approach

By Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
eBook
$126.99
By Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multi...