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Marketing de Conteúdo B2B: como o jornalismo de marca está revolucionando a comunicação no universo B2B

By Gay Flashman, Maíra Meyer Bregalda (Translator)
eBook
$9.99
By Gay Flashman, Maíra Meyer Bregalda (Translator)
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Em Marketing de Conteúdo B2B, Gay Flashman nos guia pelo dinâmico mundo do marketing digital, mostrando como empresas e organizações podem usar o jornalismo de marca para criar narrativas autênticas e envolventes.

Flashman começa abordando a crise de confiança que muitas marcas enfrentam hoje e a importância do propósito de marca como uma forma de se conectar verdadeiramente com os consumidores. A autora argumenta que o jornalismo de marca é a chave para construir essas conexões, proporciona...

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