Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

It's one thing to be great at what you do, but it's quite another thing to be able to convince customers of that fact. If you're a professional service provider, salesperson, or independent contractor, marketing is a critical ingredient in your company's success. Marketing for Rainmakers presents a collection of fifty-two business-building, loyalty-inspiring marketing ideas for anyone who wants to increase their customer base, improve customer relations, and make more money doing what they ...