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Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

By Ayodele C. Oniku (Editor)
eBook
$61.99
By Ayodele C. Oniku (Editor)
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The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in the...

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