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Marketing in the Digital Age
By Dinesh Kumar
Paperback
$40.00
By Dinesh Kumar
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A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world.
This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies.
Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital too...
This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies.
Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital too...