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Marketing Management

By Kevin Keller, Torben Hansen, Philip Kotler, Malcolm Goodman, Mairead Brady
Paperback
$105.95
By Kevin Keller, Torben Hansen, Philip Kotler, Malcolm Goodman, Mairead Brady
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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.