Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization.

In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics i...