Marketing Modernisms: Self-Promotion, Canonization, Rereading

Rarely have genres of literary expression been looked upon or read as commodities within a market system; we tend to think of our literature as "pure," untainted by any interaction with the world of commerce. Critical accounts of modernism are frequently theorized across the divide between the project itself and the larger marketplace, the world of consumption. Marketing Modernisms calls into question this curious separation and examines the material, intellectual, and ideological practices...