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Marketing: The experts tell all! (Collins Business Secrets)
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The marketing secrets that experts and top professionals use.
Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
¿ Position your product for a target market
¿ Build a brilliant marketing plan
¿ Create stunning branded marketing materials
¿ Use memorable publicity to build market interest
¿ Take advantage of new technology
Peter Spalton, in his book MARKETING, brilliantly showcases the best practises in the business world. With a focus on economics, he pro...