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Marketing Planning Guide

By Bruce Wrenn, Phylis M Mansfield
eBook
$72.99
By Bruce Wrenn, Phylis M Mansfield
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THE CLASSIC guide to develop a marketing plancompletely updated!

The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample ...

Categories

BusinessManagement & LeadershipMarketing & Sales Management