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Marketing Recorded Music: How Music Companies Brand and Market Artists

By Tammy Donham, Amy Sue Macy, Clyde Philip Rolston
eBook
$63.99
By Tammy Donham, Amy Sue Macy, Clyde Philip Rolston
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This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerP...

Categories

Music, Film & Performing ArtsMusicMusic Technology & RecordingMusic Technology - Recording & Reproduction