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Marketing social: De la compréhension des publics au changement de comportement

By Gerard Hastings, Viêt Nguyen Thanh, Pierre Arwidson, Karine Gallopel-Morvan (coord.)
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$15.99
By Gerard Hastings, Viêt Nguyen Thanh, Pierre Arwidson, Karine Gallopel-Morvan (coord.)
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Cet ouvrage pratique et pédagogique, illustré par des exemples concrets de campagnes et de projets menés par Santé publique France, propose de présenter le marketing social et d’en faire découvrir les techniques, permettant ainsi d’améliorer l’impact des programmes de prévention sur la population.

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