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Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy
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WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)
WINNER: Business Book Awards 2022 - Sales&Marketing category (first edition)
How can senior marketing leaders develop and implement a proven strategy to deliver measurable results?
Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights...
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