Mass Communication in India

FIFTH EDITION REVISED & UPDATEDThe fourth 'industrial revolution' is already upon us. Mass communication has played a key role in the emergence and advancement of each of the four industrial revolutions. Information and communication technologies (ICTs), from book publishing, the press and telegraph to cinema, recorded music, radio, television, computers, the internet and the mobile phone, have accelerated the diffusion and adoption of the many innovations spawned by these revolutions. Mass...