Mass Psychology 101: How To Control, Influence, Manipulate And Persuade A Group Of People Or Audience

As an individual, it's easy to assume that there's not a lot you can do to affect change within a large group or an audience, but such an assumption is misleading. Look at Martin Luther. Look at his namesake, Martin Luther King Jr. Look at Hitler. Whether for good or for bad, these individuals have succeeded at calling large groups of people to action in completely radical ways.

People behave and react differently to things in groups than they do as individuals. A guy at a club with his budd...