Mastering Marketing: Leading A Journey Of Becoming

by John H Watson

Overview

Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to give you greater control and a logical sequence to follow; so you take on the right things in the right order.

Mastering Marketing divides the process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program. 

Product Details

ISBN-13:	9780981342627
Publisher:	Accrue Performance Marketing Inc.
Publication date:	01/31/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	236
File size:	211 KB

About the Author

John is a sales and marketing coach, consultant, author and content creator who lives in Calgary, Alberta, Canada. He is the President of Accrue Performance Marketing and the author of Mastering Marketing. John's been consulting since 1993, helping people start and grow companies. John's passion is helping people start and grow businesses that are an expression of their purpose and passion. Enabling this purpose and passion is what it's all about. Sales and Marketing are just the tools we use to help make it happen. Prior to Starting Accrue, John was the VP Strategy at Rare Method Interactive, President of Advanced Information Marketing and the head of Geomatics at Komex International.

Table of Contents

ABOUT THE AUTHOR    vii
THE INTRODUCTION    1
MAKING THE SHIFT    5
WHAT IS MARKETING?    7
DEFINING MASTERY    10
WHAT ARE WAYS OF BEING?    12
HOW THE WAYS WORK    16
PATTERNS OF USE        21
A WARNING        23
THE DESIGN STAGE    25
BEING INTENTIONAL    29
BEING COMMITTED        37
BEING COMPETITIVE    47
BEING RECOGNISABLE    55
BEING RELEVANT        63
BEING AFFECTIVE        73
BEING ATTRACTIVE    81
BEING COMPELLING    89
BEING KNOWABLE        95
THE  BUILD STAGE    103
BEING RESPONSIVE    105
BEING BUYABLE        113
BEING SYSTEMATIC    123
BEING INFORMED        131
BEING EFFECTIVE        139
BEING SCALABLE        147
THE  GROW STAGE        155
BEING ACCESSIBLE    157
BEING CONNECTED        167
BEING ENDORSABLE    177
BEING PRESENT        185
BEING CONSPICUOUS    195
THE WRAP UP        205
USING THE WAYS OF BEING 206
CLOSING THOUGHTS      211
BIBLIOGRAPHY         213