Mastering Product Management

Mastering Product Management

by Kevin Brennan
Mastering Product Management

Mastering Product Management

by Kevin Brennan



Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Related collections and offers

LEND ME® See Details


Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.

  • Source new ideas that succeed
  • Set a compelling product vision and strategy
  • Search for profitable new business models
  • Become a market expert
  • Effectively manage roadmaps
  • Ensure a successful product launch
  • Understand value and price profitably
  • Build and manage high-performance teams
  • And much more!

This book is a convenient reference guide that you can use throughout your workday. It's meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.

Product Details

BN ID: 2940161076729
Publisher: Kevin Brennan
Publication date: 10/18/2019
Sold by: Barnes & Noble
Format: eBook
File size: 2 MB

About the Author

Kevin Brennan was born and raised in Ireland, where he completed his Bachelor of Engineering Electronic Engineering in 1999. He moved to San Francisco the same year and since then has worked in product management and product marketing roles at software and semiconductor companies, such as Dolby Laboratories and Cypress Semiconductor.

Kevin has an MBA from Santa Clara University and a Certificate of Business Excellence (COBE) from the Haas School of Business at U.C. Berkeley. Kevin is a Certified Product Manager, Certified Product Marketing Manager, and Certified Innovation Leader through the Association of International Product Marketing and Management (AIPMM).
From the B&N Reads Blog

Customer Reviews