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MBA Strategic Analysis
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The purpose of this book is to assist businesses in assessing their strengths so that opportunities for growth may be most effectively implemented. The material is based on the author's 20 years of applying it in industry, on his graduate studies of business, and on his lecture notes for business courses that have accumulated over the last decade. It is composed of over 60 chapters and begins with an analysis of the organization and the economic and marketing environment that it operates wi...