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Measuring the Networked Nonprofit: Using Data to Change the World

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The tools nonprofits need to measure the impact of their social media


Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable ...