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Meatball Sundae: Is Your Marketing Out of Sync?
By Seth Godin
eBook
$12.99
By Seth Godin
2|
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Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don't care, as long as it's shiny and new.
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs, yuck!
As traditional marketing fades away, the new tools seem irresistible. Bu...
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs, yuck!
As traditional marketing fades away, the new tools seem irresistible. Bu...
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