Media and Affective Mythologies: Discourse, Archetypes and Ideology in Contemporary Politics

This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand’s “revolution” are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to...