Any individual preparing for an interview with the media, however practiced or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Never has media training been more relevant, or more in demand.
Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion to help the reader prepare for that occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip and other notable figures, this book presents the author's methodology which has been proven across the spectrum of industry sectors both nationally and internationally. This book is written for those who speak on behalf of commercial companies, public services, charities or NGOs, or as a subject expert. No PR executive, press officer or communications professional can afford to be without a copy for briefing clients prior to an interview. The book is also supported by online resources, including web links for each chapter to relevant media interviews and high-profile news stories.
|Publisher:||Kogan Page, Ltd.|
|Sold by:||Barnes & Noble|
|File size:||875 KB|
About the Author
Robert Taylor is one of the UK's most experienced media trainers: his trainees include more than 1,000 executives from the Foreign and Commonwealth Office, the Department for International Development and the British Council, including ambassadors. Other clients have included the executive management teams of the Olympic Delivery Authority for London 2012, senior executives at Accenture, BT, British Airways, FedEx, SAP, Orange, Oracle and SITA, as well as a huge range of public sector bodies and charities. He has been the leading media trainer of the Chartered Institute of Public Relations since 2008.
Table of Contents
- Chapter - 01: Why do a media interview?
- Chapter - 02: Preparing for your interview;
- Chapter - 03: How to create a resonant message;
- Chapter - 04: Keeping your cool;
- Chapter - 05: Voice and body language;
- Chapter - 06: The perfect tone of voice;
- Chapter - 07: Keeping control of the interview;
- Chapter - 08: Winning over sceptical and hostile audience;
- Chapter - 09: Crisis media interviews;
- Chapter - 10: Capitalizing on your interview