Mediatization of Physical Activity: Media Saturation and Technologies

This book demonstrates how media technologies shape amateur sports and how some of these sports are modified. The author uses an innovative measuring approach to analyze how people use media technologies in conjunction with sports and how their relationship with physical activity is affected by the ever-present influence of the media.



The research used includes a meta-theoretical analysis of the current mediatization theory, as well as quantitative and qualitative empirical research. The au...