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Mediatized Taiwanese Mandarin: Popular Culture, Masculinity, and Social Perceptions
By Chun-Yi Peng
eBook
$109.00
By Chun-Yi Peng
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This book explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and quantitative approaches, the author examines how Chinese millennials perceive gangtaiqiang by foc...