MediaWriting: Print, Broadcast, Online, and Public Relations

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.

Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.

Expanded and updated throughout, this sixth edition features:

• A look at how journalists and PR practitioners use and write fo...