Memorable Experiences: The spectator in the spotlight in 2016

An essential book for professionals and students in areas of Marketing, Sports, Design, Branding, Customer Relations, Events, as well as entrepreneurs and curious people who want to know how the Rio 2016 Games are remembered. Who among us has never lived an unforgettable experience? That was the question that the Rio 2016 Olympic and Paralympic Games Spectator Experience team asked themselves over the years they worked together at the event. The answer was clear: in order to provide memorab...