Metadata Essentials: Proven Techniques for Book Marketing and Discovery

Metadata Essentials: Proven Techniques for Book Marketing and Discovery

Metadata Essentials: Proven Techniques for Book Marketing and Discovery

Metadata Essentials: Proven Techniques for Book Marketing and Discovery


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". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book Review

Metadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata.

Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter.

  • Enhance the metadata that yields proven results
  • Boost title discovery
  • Increase online conversion rates
  • Save time and money

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Product Details

ISBN-13: 9781513260891
Publisher: Turner Publishing Company
Publication date: 06/05/2018
Pages: 132
Product dimensions: 7.40(w) x 9.20(h) x 0.50(d)

About the Author

Jake Handy is a data nerd. As Head of Metadata for Dart Data, he was a key contributor to the Music Business Association’s Music Metadata Style Guide V2.1 and wrote the Music Business Association’s first Classical Metadata Style Guide. Additionally, he has authored metadata style guides for a variety of media from book publishing to podcasts. Currently, Jake is serving as a Business Operations Analyst for Ingram Content Group.

Margaret Harrison is a book metadata expert and director of digital products at Ingram Content Group. She advises publishers and authors on best practices for metadata and consults on SEO best practices in book retail. Margaret is on the publishing advisory board at Pace University. She lives in Nashville, Tennessee, with her two sons.

Jess Johns is a data-driven book marketer specializing in publishing strategy and marketing technology. As part of the digital products team at Ingram Content Group, she works to build scalable solutions to help authors and publishers of all sizes better understand and connect with their readers. She was a co-founder of OptiQly, a consumer marketing analytics startup, and a partner at The Logical Marketing Agency where she worked with dozens of authors and publishers to provide audience research, e-commerce optimization, brand strategy, and marketing and advertising recommendations. Before that, she worked at The Idea Logical Company, providing strategic consulting and conference programming for the book industry (including creating the annual Digital Book World Conference program from 2011 until 2016). Jess lives in the Bronx with her husband and two daughters, and in her spare time is an amateur competitive powerlifter and an unapologetic sci-fi and fantasy geek.


"Whether you’re an author or a publisher, metadata—that is, the data that describes and differentiates your book—should be one of your biggest considerations. It’s of importance to your customers because it brings a book to life for the buyer and provides important details on what he or she should expect.
Titles with incomplete or nonspecific metadata result in higher returns and, generally, lower sales.

Supplying metadata might seem like an easy problem to tackle, but it’s been incredibly difficult for authors and publishers to know where they should focus their efforts. Spreadsheets and “best practices” documents place a heavy emphasis on what can be sent throughout the supply chain. But what metadata should you send? What’s most important?

Through extensive research, surveying, and interviewing, we’ve gathered many insights to share with you on what metadata matters most. The fact is that many publishers are wasting time on metadata that may never see the light of day, let alone contribute to sales growth. We wrote this book to help publishers and authors prioritize their metadata efforts and to demystify the way that booksellers, discovery sites, search engines, and libraries catalog, market, and merchandise your book.

In this book, you’ll find unique research, screenshots, and case studies to give you the tools you need to better prioritize the time, money and effort you spend on metadata.

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