Metaverse and Tourism: Rethinking Implications on Virtual Reality

This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.

Adorned with illustrative tables, figures and diagrams throughout, the volume is data-led and explores how metaverse experiences affect tourist satisfaction and loyalty toward metaverse tourism. It also takes a future-focused approach and looks at and how the technologies of metaverse tourism will lea...