Methods and Instruments in the Study of Meaning-Making

This volume develops a theoretical framework for the modelling of meaning-making and cultural processes as crucial to the scientific study of contemporary complex societies. It focuses on the methodological and empirical aspects of the analysis of culture and its dynamics that could be applied to policymaking and to the understanding of social phenomena. It covers culture-based segmentation, ad hoc survey instruments like the VOC and PROSERV questionnaires, discourse flow analysis, the Homo...