Micro-Moment Marketing (Preparation for Success, #1)

Imagine you're losing business opportunities every day without even realizing it. Your potential customers are making decisions in a matter of seconds, looking for immediate answers, and if you're not there at the right time, they'll simply choose someone else. Today, attention is a scarce resource and competition is fierce, but there's one strategy that allows you to get ahead of everyone: understand micro-moments and use them to your advantage.

This book is a guide that doesn't beat aroun...