Millennial Monsters: Japanese Toys and the Global Imagination

From sushi and karaoke to martial arts and technoware, the currency of made—in—Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalization of Japanese “cool” is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazes from Hong Kong to Canada. Examining the crossover traffic between Japan and the United States, Millennial Monstersexplores the global popularity of Japanese youth ...