Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget

by Lori Culwell

NOOK Book(eBook)

$7.99
View All Available Formats & Editions
Available on Compatible NOOK Devices and the free NOOK Apps.
Want a NOOK ? Explore Now

Overview

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget by Lori Culwell

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out

Product Details

ISBN-13: 9781101050774
Publisher: Penguin Publishing Group
Publication date: 05/05/2009
Sold by: Penguin Group
Format: NOOK Book
Pages: 288
File size: 1 MB
Age Range: 18 Years

About the Author

Lori Culwell has served as a content strategist and usability specialist for US Web/CKS. She is a consultant for Johnson & Johnson, where she helped create discovernursing.com, the #1 nursing website in the nation and for which she received the Big Apple Award for Excellence in Corporate Communications. She was also a member of the team that was awarded the Ron Brown Award for Corporate Leadership Award from the White House.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews