Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting.

There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.

As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain pro...