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Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence

By David Sweenor, Kalyan Ramanathan
eBook
$22.95
By David Sweenor, Kalyan Ramanathan
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There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works.

Modern B2B ...

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