Modern Methods for Business Research

This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling.

The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch...