Mustang and the Pony Car Revolution

There have been few cars that ignited the public's interest as much as the Ford Mustang. Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the "pony car." From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mu...