Myths of Choice: Why people won't change and what you can do about it

Why is it that some people refuse to change, even when all evidence shows that their current actions are harmful to themselves or others? Why do people prefer to live in ignorance rather than accept new information and create change in their lives?

Dealing with this kind of stubbornness or wilful ignorance can be immensely frustrating. But what if you understood the reasons for this behaviour - and had the power to influence them to change?

Myths of Choice: why people won't change and what yo...