Nayden bolee bystryy marshrut: Primenenie kart puteshestviya potrebitelya dlya povysheniya prodazh i loyal'nosti. Teper' i v B2B

The Customer Journey Map (CJM) is a powerful tool that captures the customer's experience with a company. And this is not just another marketing toy or a fun concept scheme. The main task of building a consumer journey map is to maximize revenue, the company's basic financial indicator. Ilya Balakhnin, who introduced this effective technique to the Russian market, continues to explore the customer journey in his new book, this time touching on the B2B segment as well. Considering the differ...