Negotiating the Holistic Turn: The Domestication of Alternative Medicine

Examines the growing popularity of alternative medicine as a personal health care option.

Alternative medicine, once an anti-establishment outsider, has enjoyed such growing popularity in recent years that it has generated a new medical industry, complete with adherents, practitioners, researchers, lobbyists, and regulations. As it has grown, alternative medicine has gradually assumed a different position in the provision of health care. Combining ethnographic study with quantitative data, J...