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Neuromarketing For Dummies

By Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
eBook
$14.00
By Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
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Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing...

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BusinessMarketing & SalesMarketingConsumer BehaviorMarketing - General & Miscellaneous