Neuromarketing Fundamentals

Nonconscious, unconscious, or subconscious?Brain versus mind: The word brain tends to be used whenpeople talk about anatomical structures or circuitry in the brain.The term mind tends to be used to refer to the subjectivecognitive states a brain creates. For example, the prefrontalcortex is an anatomical part of the brain, but attention is acognitive "state of mind" produced by activity in the brain.Generally, we use these terms interchangeably. We consider"nonconscious processes in the bra...