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Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin
     

Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

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by David Taylor
 

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and

Overview

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Product Details

ISBN-13:
9781907293948
Publisher:
Wiley
Publication date:
02/05/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
162
File size:
712 KB

Meet the Author

David Taylor is one of the world's 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.

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Never Mind the Sizzle...Where's the Sausage: Branding based on substance not spin 0 out of 5 based on 0 ratings. 0 reviews.