New Horizons in Fashion and Marketing: Contemporary Issues, Challenges and Opportunities

This edited collection introduces readers to current contemporary issues within the field of fashion marketing and consumption, exploring the main challenges and opportunities within the sector.

The fashion industry is typically characterised by continuous change, with issues ranging from the need for ethical and conscious decision-making around fashion supply chains and design, to how brands can adapt to the digital revolution.

Featuring the best research presented at the Fashion Marketing ...