New Venture Creation: A Framework for Entrepreneurial Start-ups

Structured around the author''s tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture.

You will learn how organisations and entrepreneurs address issues via real life cas...